2107 TOURISM AND SUSTAINBILITY: TOURISM IN ALMUÑECAR

TRENDS AND OPPORTUNITIES OF TOURISM

DEVELOPMENT IN GRANADA TROPICAL COAST

LOCAL GOVERNMENT VISIONS

 Coastal tourism remains predominant in Spain even though sun and sea tourism has been massive, heavy use of resources and strong seasonality. It has created congestion during summer months, saturated beaches, inadequate services, difficulties in mobility,
heavy traffic, noise pollution and poor services provision.

A big concern in Spanish coastal tourist destinations refers to the decreased number of days of stay and average spending by tourists.

This may be due to several circumstances:
1) Tourists have changed their travel habits and motivation
2) Changes on tourist information access due to use of information technology and communication.
3) Spanish coastal tourism model has been based on meeting basic needs of tourists.
4) High tourism Environmental Impacts when developing coastal services.
5) New emerging destinations with environmental, landscape and price advantages have became a strong competition to Spanish tourism locations.

In order to improve Spanish tourism position, Spain has presented diverse strategies and recommendations targeting appropriate land use planning, environmental management, recovery and restoration of natural areas, improving quality services, supply diversification. 

These measurements are based on sustainability, local development and governance